{"id":2262428,"date":"2025-09-24T15:20:45","date_gmt":"2025-09-24T13:20:45","guid":{"rendered":"https:\/\/emsconseil.fr\/fr\/?p=2262428"},"modified":"2025-10-28T07:34:53","modified_gmt":"2025-10-28T06:34:53","slug":"communication-locale-et-impact-visuel-signes-ems","status":"publish","type":"post","link":"https:\/\/emsconseil.com\/fr\/communication-locale-et-impact-visuel-signes-ems\/","title":{"rendered":"Communication locale et impact visuel une cr\u00e9ation EMS"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeatured Image\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbelliptical\u00a0\u00bb background_color_gradient_direction_radial=\u00a0\u00bbtop right\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(247,214,0,0.62) 1%|rgba(6,49,102,0.7) 91%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/slide-posts-creations-large.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb background_blend=\u00a0\u00bbsoft-light\u00a0\u00bb custom_padding=\u00a0\u00bb8vw||8vw||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbD\u00e9couvrez les R\u00e9alisations EMS\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbec928bd2-14d2-474a-8ec1-7efe03422c15&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][dsm_typing_effect typing_effect=\u00a0\u00bbCr\u00e9ations r\u00e9centes EMS\u00a0\u00bb typing_backdelay=\u00a0\u00bb1500ms\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bb&#8211;et_global_heading_font|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#E01F76&Prime; header_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_typing_effect][et_pb_post_title meta=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb95763466-1c2f-413e-9b1d-f566129c05c6&Prime; title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb70px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb700px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb30px\u00a0\u00bb height=\u00a0\u00bb30px\u00a0\u00bb max_height=\u00a0\u00bb30px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb25px\u00a0\u00bb height=\u00a0\u00bb25px\u00a0\u00bb max_height=\u00a0\u00bb25px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbright\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb25px\u00a0\u00bb height=\u00a0\u00bb25px\u00a0\u00bb max_height=\u00a0\u00bb25px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_image_reveal reveal_text=\u00a0\u00bbCommunication locale pour artisans et TPE en grande R\u00e9gion Centre\u00a0\u00bb src=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00a0\u00bb reveal_overlay_color=\u00a0\u00bbrgba(0,46,122,0.8)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbsrc\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb reveal_text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb reveal_text_font_size=\u00a0\u00bb30px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_image_reveal][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbPortfolio\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCommunication locale artisans et TPE\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/post-GDD.jpg\u00a0\u00bb alt=\u00a0\u00bbpost gdd\u00a0\u00bb title_text=\u00a0\u00bbpost gdd\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bba4cba740-c1b6-4379-95c0-f3080db9e031&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ul_font=\u00a0\u00bbBarlow Condensed|500|||||||\u00a0\u00bb ul_text_align=\u00a0\u00bbleft\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb1.6em\u00a0\u00bb ol_font=\u00a0\u00bbBarlow Condensed|500|||||||\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Client :<\/p>\n<ul>\n<li>Maison des Hirondelles<\/li>\n<\/ul>\n<p>Objectifs de la communication globale :<\/p>\n<ol>\n<li>Construire une image de marque coh\u00e9rente et f\u00e9d\u00e9ratrice \u00e0 la fois pour les praticiennes de la MdH que pour leurs clients\/patients.\u00a0<\/li>\n<li>Aider au rep\u00e9rage de la Maison et \u00e0 l&rsquo;accueil par une enseigne bien visible et des marquages efficaces.\u00a0<\/li>\n<li>D\u00e9cliner tous les outils en parfaite coh\u00e9rence pour rassurer tout ceux qui d\u00e9couvrent ces lieux de soins<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Chez EMS, chaque client est important, chaque impression est une mission. C\u2019est forts de cette conviction que nous avons accompagn\u00e9 GD D\u00e9barras, une entreprise de service locale, sp\u00e9cialis\u00e9e dans le d\u00e9barras\/nettoyage apr\u00e8s succession, vente ou changement de locaux.<\/p>\n<p>L\u2019enjeu : cr\u00e9er un visuel concept et une base-line de qualit\u00e9, pour l&rsquo;iimpression d&rsquo;un flyer qui rassure les prospects, valorise le s\u00e9rieux et la r\u00e9activit\u00e9 de l\u2019entreprise, et affirme sa pr\u00e9sence dans le Loir-et-Cher, tout cela dans une veine contemporaine et un peu de fun pour la signature cr\u00e9\u00e9e par EMS \u00ab\u00a0Avec GD vous \u00eates bien d\u00e9barrass\u00e9s\u00a0\u00bb qui entre autres qualit\u00e9, autorisera de multiples d\u00e9clinaisons, une force en communication. C\u00f4t\u00e9 visuel, nosu avons une nouvelle fois fait appel \u00e0 l&rsquo;IA. R\u00e9sultat : deux visuels clairs et homog\u00e8nes qu&rsquo;il aurait \u00e9t\u00e9 impossible trouver en banque d&rsquo;image, et tr\u00e8s complexe \u00e0 r\u00e9aliser sur le terrain d&rsquo;un vrai chantier de d\u00e9barras.<\/p>\n<p>Une communication visuelle r\u00e9ussie, c\u2019est une image de marque qui gagne en cr\u00e9dibilit\u00e9 y compris pour une activit\u00e9 comme le d\u00e9barras, il est essentiel d\u2019inspirer confiance : ce sont des \u00e9quipes qui interviennent dans l\u2019intimit\u00e9 d\u2019un domicile, parfois dans des contextes \u00e9motionnels forts. L\u2019image per\u00e7ue joue un r\u00f4le cl\u00e9 dans la d\u00e9cision du client, et la qualit\u00e9 de service propos\u00e9e doit se retrouver dans la communication, c&rsquo;est souvent le 1er contact du client avec l&rsquo;entreprise et il doit faire bonne impression.<\/p>\n<p>[\/et_pb_text][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bbcalendriers\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbEMS communication publicit\u00e9 des TPE &#038; Artisans\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_level=\u00a0\u00bbh3&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb40px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>\ud83d\udcac La force des TPE dans l\u2019\u00e9conomie locale<\/p>\n<p>GD D\u00e9barras, c\u2019est aussi l\u2019exemple m\u00eame de ces TPE qui font battre le c\u0153ur de nos territoires. Leur activit\u00e9 est locale, non d\u00e9localisable, elles rendent des services concrets et humains \u00e0 tous ceux qui ont besoin d\u2019un appui dans des moments de transition.<\/p>\n<p>EMS est fi\u00e8re de pouvoir contribuer par la communnication et la cr\u00e9ation graphique, \u00e0 l&rsquo;assise commerciale de ce tissu d&rsquo;entreprise petites ou moyennes, artisans, commer\u00e7ants, et enntreprises de services. Ces entreprises qui contribuent \u00e0 la vitalit\u00e9 du tissu \u00e9conomique du Loir-et-Cher et qui doivent aussi miser sur une communication publicitaire de qualit\u00e9 mais accessible et efficace pour se faire conna\u00eetre et pour cro\u00eetre.<\/p>\n<p>[\/et_pb_text][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bbblocmarque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||-2%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbEMS communication Grande R\u00e9gion Centre : cr\u00e9ation par l&rsquo;IA\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb40px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; module_id=\u00a0\u00bbcalendriers\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/post-GDD-2.jpg\u00a0\u00bb alt=\u00a0\u00bbpost gdd 2&Prime; title_text=\u00a0\u00bbpost gdd 2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bba4cba740-c1b6-4379-95c0-f3080db9e031&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCommunication visuelle, la cr\u00e9ation graphique avec l&rsquo;IA\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_level=\u00a0\u00bbh3&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb23px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>\ud83e\udd16 R\u00e9ussir ses visuels, cr\u00e9ant avec les IA : tout est dans le prompt !<\/p>\n<p>Un visuel de communication, n\u00e9cessite d&rsquo;\u00eatre pr\u00e9cis afin de v\u00e9hiculer imm\u00e9diatement le message souhait\u00e9 ; en communiction visuelle, le message c&rsquo;est du codage et du d\u00e9cocage pour lesquels tout doit \u00eatre domin\u00e9 au moment de la conception comme dans tout langage publicitaire.<\/p>\n<p>Pour ce projet, EMS a utilis\u00e9 la g\u00e9n\u00e9ration d\u2019image par intelligence artificielle pour produire les deux visuels compl\u00e9mentaires. Et comme souvent, l\u2019essentiel r\u00e9side dans la formulation du prompt.<\/p>\n<p>\ud83d\udc49 Le premier prompt demandait une pi\u00e8ce ancienne vide, abandonn\u00e9e, avec murs d\u00e9cr\u00e9pis.<br \/>\ud83d\udc49 Le second demandait la m\u00eame pi\u00e8ce remplie de vieux meubles, cartons et d\u00e9bris.<\/p>\n<p>C\u2019est en inversant l\u2019ordre des requ\u00eates que nous avons trouv\u00e9 le bon encha\u00eenement d\u2019images. Une vraie logique de storytelling visuel : avant\/apr\u00e8s. Gr\u00e2ce \u00e0 cette m\u00e9thode, le message est tout de suite compris et renforce la promesse de l\u2019entreprise par un r\u00e9alisme permettant de se projetter dans l&rsquo;intervention de GD D\u00e9barras.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Voir aussi :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/conception-creation-graphique\/\">Page cr\u00e9aton graphique EMS<\/a><\/li>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/print-editions-publicitaires\/\">Page \u00e9dition publicitaires<\/a><\/li>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/impression-de-tous-supports-de-communication\/\">Page fabrications &amp; impressions EMS<\/a><\/li>\n<li><a href=\"%20https:\/\/emsconseil.com\/fr\/identite-visuelle-enseigne-marquage-de-vehicule-et-oriflamme-la-mdh-une-communication-globale\/\">Identit\u00e9 globale MdH th\u00e9rapies douces<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/contact\/#devis\u00a0\u00bb button_text=\u00a0\u00bbContactez EMS\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb28b40d41-74c4-4dc3-ba1b-388c84046f93&Prime; button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bb&#8211;et_global_body_font|||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe03a;||divi||400&Prime; custom_padding=\u00a0\u00bb12px|33px|12px|24px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#518fc1&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbRelated Posts\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbAutres posts du blog EMS\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_blog posts_number=\u00a0\u00bb3&Prime; include_categories=\u00a0\u00bbcurrent,10,11&Prime; show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbe1606e49-db11-4c22-8640-25b2034cb3d8&Prime; custom_margin=\u00a0\u00bb15px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSocial Media\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#e7e9e6&Prime; module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px||10px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbSuivez-nous sur les r\u00e9seaux sociaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bb20189854-73ba-42c8-93d9-1e426533984a\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_social_media_follow _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb878326b1-a89a-41cd-85bf-8ae2ff129062&Prime; text_orientation=\u00a0\u00bbright\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbleft\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_social_media_follow_network social_network=\u00a0\u00bbgoogle\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/g.co\/kgs\/vnuRU2q\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd6cdb188-5482-4254-b30e-48cff504faab\u00a0\u00bb background_color=\u00a0\u00bb#4285f4&Prime; follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]google[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bbfacebook\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.facebook.com\/profile.php?id=61577211675232&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd6cdb188-5482-4254-b30e-48cff504faab\u00a0\u00bb background_color=\u00a0\u00bb#3b5998&Prime; follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bbinstagram\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.instagram.com\/emsemediassolutions\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd6cdb188-5482-4254-b30e-48cff504faab\u00a0\u00bb background_color=\u00a0\u00bb#ea2c59&Prime; follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\u00a0\u00bblinkedin\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/jean-christophe-laprevotte-aab89682\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd6cdb188-5482-4254-b30e-48cff504faab\u00a0\u00bb background_color=\u00a0\u00bb#007bb6&Prime; follow_button=\u00a0\u00bboff\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||32px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_2,1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbContactez-Nous\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bb20189854-73ba-42c8-93d9-1e426533984a\u00a0\u00bb title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb15e51154-d8f9-452d-9e29-e8c5549f6aa5&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font|&#8211;et_global_body_font_weight|on||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22link_text_color%22%93}\u00a0\u00bb]Vous souhaitez savoir ce que serait votre communication avec EMS ? Contactez-nous pour discuter de vos projets, nous sommes cr\u00e9atifs, r\u00e9actifs<br \/>\net rarement \u00e0 court d&rsquo;id\u00e9es.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbContactez EMS\u00a0\u00bb button_alignment=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb28b40d41-74c4-4dc3-ba1b-388c84046f93&Prime; button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_font=\u00a0\u00bb&#8211;et_global_body_font|||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe03a;||divi||400&Prime; custom_padding=\u00a0\u00bb12px|33px|12px|24px|true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez EMS, chaque client est important, chaque impression est une mission. La communication locale des artisans et TPE est un enjeu important pour le tissu \u00e9conomique de proximit\u00e9 en R\u00e9gion Centre. Fort de cette conviction nous avons accompagn\u00e9 GD D\u00e9barras, une entreprise de service locale, sp\u00e9cialis\u00e9e dans le d\u00e9barras\/nettoyage de locaux. L\u2019enjeu : cr\u00e9er un visuel concept et une base-line de qualit\u00e9, pour l&rsquo;impression d&rsquo;un flyer qui rassure les prospects, valorise le s\u00e9rieux et la r\u00e9activit\u00e9 de l\u2019entreprise, et affirme sa pr\u00e9sence dans le Loir-et-Cher<\/p>\n","protected":false},"author":1,"featured_media":2263113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"EMS communication publicit\u00e9 des TPE & Artisans","_seopress_titles_desc":"Communication locale : EMS communication publicit\u00e9 des TPE & Artisans un enjeu important pour le tissu \u00e9conomique de proximit\u00e9 en R\u00e9gion Centre","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2262428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creations-ems"],"_links":{"self":[{"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/posts\/2262428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/comments?post=2262428"}],"version-history":[{"count":14,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/posts\/2262428\/revisions"}],"predecessor-version":[{"id":2264211,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/posts\/2262428\/revisions\/2264211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/media\/2263113"}],"wp:attachment":[{"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/media?parent=2262428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/categories?post=2262428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emsconseil.com\/fr\/wp-json\/wp\/v2\/tags?post=2262428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}