{"id":2262434,"date":"2025-09-24T15:23:12","date_gmt":"2025-09-24T13:23:12","guid":{"rendered":"https:\/\/emsconseil.fr\/fr\/?p=2262434"},"modified":"2026-06-16T16:02:54","modified_gmt":"2026-06-16T14:02:54","slug":"identite-visuelle-enseigne-marquage-de-vehicule-et-oriflamme-la-mdh-une-communication-globale","status":"publish","type":"post","link":"https:\/\/emsconseil.com\/fr\/identite-visuelle-enseigne-marquage-de-vehicule-et-oriflamme-la-mdh-une-communication-globale\/","title":{"rendered":"La MdH communication visuelle communication globale"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeatured Image\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbelliptical\u00a0\u00bb background_color_gradient_direction_radial=\u00a0\u00bbtop right\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(247,214,0,0.62) 1%|rgba(6,49,102,0.7) 91%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/slide-posts-creations-large.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb background_blend=\u00a0\u00bbsoft-light\u00a0\u00bb custom_padding=\u00a0\u00bb8vw||8vw||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.4&Prime; 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_builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbIdentit\u00e9 visuelle Maison des Hirondelles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_level=\u00a0\u00bbh3&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/communication-MdH-2.jpg\u00a0\u00bb alt=\u00a0\u00bbFa\u00e7ade de la Maison des Hirondelles \u00e0 Vend\u00f4me avec oriflamme, signal\u00e9tique et marquage v\u00e9hicule r\u00e9alis\u00e9s par EMS\u00a0\u00bb title_text=\u00a0\u00bbMaison des Hirondelles \u2013 Communication visuelle par EMS\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bba4cba740-c1b6-4379-95c0-f3080db9e031&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ul_font=\u00a0\u00bbBarlow Condensed|500|||||||\u00a0\u00bb ul_text_align=\u00a0\u00bbleft\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb1.6em\u00a0\u00bb ol_font=\u00a0\u00bbBarlow Condensed|500|||||||\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.6em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Client :<\/p>\n<ul>\n<li>Maison des Hirondelles<\/li>\n<\/ul>\n<p>Objectifs de la communication globale :<\/p>\n<ol>\n<li>Construire une image de marque coh\u00e9rente et f\u00e9d\u00e9ratrice \u00e0 la fois pour les praticiennes de la MdH que pour leurs clients\/patients.\u00a0<\/li>\n<li>Aider au rep\u00e9rage de la Maison et \u00e0 l&rsquo;accueil par une enseigne bien visible et des marquages efficaces.\u00a0<\/li>\n<li>D\u00e9cliner tous les outils en parfaite coh\u00e9rence pour rassurer tout ceux qui d\u00e9couvrent ces lieux de soins<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La Maison des Hirondelles hisse la voile des th\u00e9rapies douces. \u00c0 Chitenay Loir-et-Cher (41), cette maison singuli\u00e8re a ouvert ses portes en 2023 et de multiples praticiennes accueillent toutes celles et ceux \u00e0 la recherche de mieux-\u00eatre. Cette Maison des Hirondelles rassemble de nombreux praticiens en th\u00e9rapies douces et alternatives, r\u00e9unis dans un m\u00eame espace pour proposer un accompagnement global et bienveillant.<\/p>\n<p>EMS est heureuse de contribuer \u00e0 cette aventure humaine inspirante. Nous avons \u00e9t\u00e9 sollicit\u00e9s pour concevoir l\u2019ensemble de l\u2019identit\u00e9 visuelle du lieu : cr\u00e9ation du logo, de l\u2019enseigne, des supports de signal\u00e9tique, du marquage v\u00e9hicule et r\u00e9cemment de l\u2019oriflamme prochainement visible devant la fa\u00e7ade du b\u00e2timent comme une invitation suppl\u00e9mentaire \u00e0 entrer et \u00e0 d\u00e9couvrir.<\/p>\n<p>Une communication claire, coh\u00e9rente et chaleureuse, \u00e0 l\u2019image de ce lieu d\u00e9di\u00e9 au soin de soi. Design graphique, visibilit\u00e9, coh\u00e9rence : la communication est un v\u00e9ritable levier pour faire rayonner ce lieu du mieux-\u00eatre aupr\u00e8s de tout ceux qui sont \u00e0 la recherche de ces pr\u00e9cieux soins alternatifs. EMS est fi\u00e8re d\u2019accompagner les acteurs des \u00e9volutions soci\u00e9tales au c\u0153ur des territoires.<\/p>\n<p>[\/et_pb_text][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bbcalendriers\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLe d\u00e9veloppement des th\u00e9rapies douces en 2025&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_level=\u00a0\u00bbh3&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb40px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La MdH une r\u00e9ponse contemporaine et humaine au besoin de th\u00e9rapies alternatives. Les th\u00e9rapies alternatives s\u00e9duisent un public toujours plus large, en qu\u00eate de soins holistiques, d&rsquo;hypnoth\u00e9rapie, de th\u00e9rapies comportementales, de PNL, mais aussi de r\u00e9flexologie, de sophrologie, de massage Gestalt, autant de pratiques compl\u00e9mentaires qui font des merveilles sur le corps et l\u2019esprit. Que ce soit pour g\u00e9rer le stress, les douleurs chroniques, les blocages \u00e9motionnels ou l\u2019\u00e9panouissement personnel, ces approches offrent des solutions multiples.<\/p>\n<p>L\u2019ouverture de structures comme la Maison des Hirondelles t\u00e9moigne de cette \u00e9volution soci\u00e9tale. On y cherche un accompagnement personnalis\u00e9, un cadre apaisant, et surtout une relation de confiance avec les praticiens.<\/p>\n<p>Pour EMS, valoriser et modestement relayer ces initiatives par la communication globale est un engagement porteur de sens.<\/p>\n<p>[\/et_pb_text][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bbblocmarque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||-2%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCommunication Globale en Grande R\u00e9gion Centre\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb40px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; module_id=\u00a0\u00bbcalendriers\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/wp-content\/uploads\/2025\/09\/Laurent-Flofrence-Maison-des-Hirondelles.jpg\u00a0\u00bb alt=\u00a0\u00bblaurent flofrence maison des hirondelles\u00a0\u00bb title_text=\u00a0\u00bblaurent flofrence maison des hirondelles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bba4cba740-c1b6-4379-95c0-f3080db9e031&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Voir aussi :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/conception-creation-graphique\/\">Page cr\u00e9aton graphique EMS<\/a><\/li>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/conception-creation-graphique\/#logo\">Section identit\u00e9 visuelle<\/a><\/li>\n<li><a href=\"https:\/\/emsconseil.com\/fr\/communication-locale-et-impact-visuel-signes-ems\/\">Communication des artisans locaux<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bb34196cfc-60dd-4fa0-bca4-5056da63edd1&Prime; disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbFlorence B\u00e9quin-Guillard et Laurent B\u00e9quin, B\u00e2tisseurs de bien-\u00eatre\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb11379b99-976e-4023-b324-8e50617d5635&Prime; title_level=\u00a0\u00bbh3&Prime; title_text_color=\u00a0\u00bb#00457A\u00a0\u00bb title_font_size=\u00a0\u00bb23px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb0e90c15f-cf49-4172-8232-e1aab91dc57a\u00a0\u00bb text_font=\u00a0\u00bb&#8211;et_global_body_font|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb ol_text_align=\u00a0\u00bbleft\u00a0\u00bb ol_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font=\u00a0\u00bb&#8211;et_global_heading_font|300|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbleft\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>\u00c0 l\u2019origine de cette Maison du soin de soi, deux porteurs de projet engag\u00e9s : Florence B\u00e9quin-Guillard, psycho-praticienne en hypnose th\u00e9rapeutique, PNL et \u00e9veil spirituel, et Laurent B\u00e9quin (respectivement \u00e0 droite et \u00e0 gauche sur la photo), \u00e9galement impliqu\u00e9 dans le la d\u00e9veloppement du lieu parti de rien il y a bient\u00f4t 3 ans et qui compte aujourd&rsquo;hui une 10 aine de disciplines repr\u00e9sent\u00e9es.<\/p>\n<p>Nous remercions pour leur confiance Florence et Laurent qui d\u00e8s le commencement ont souhait\u00e9 b\u00e2tir une communication globale qui refl\u00e8te leur engagement. EMS les accompagne aussi dans leur communication personnelle, avec des supports d\u2019\u00e9dition et num\u00e9riques.<\/p>\n<p>\ud83d\udd17 D\u00e9couvrez le site de Florence : https:\/\/florencebequinguillard.fr<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb2%||2%||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/emsconseil.com\/fr\/contact\/#devis\u00a0\u00bb button_text=\u00a0\u00bbContactez EMS\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb28b40d41-74c4-4dc3-ba1b-388c84046f93&Prime; button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_border_width=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bb&#8211;et_global_body_font|||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb&#xe03a;||divi||400&Prime; 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